ONE. To provide our residents, our customers, with a comfortable, enjoyable living experience.TWO. To fairly compensate our employees, to help them reach their full potential through training, education, and advancement, and to treat them with trust and honesty.THREE. To maintain our buildings so they are sound, functioning structures.FOUR. To strive to operate our properties profitably for only in this way can both the residents and owner be properly served.FIVE. To accept problems as opportunities to improve our properties, employee performance, and profitability.SIX. To give our owner an optimum return on his investment.